Why Your Website is Not Ranking in Google and other Search Engines? What are the Main Reasons and Things that affect your Website Ranking??
Website Ranking: If your Website is not Ranked on Search Engines you should possibly check out if you are doing these things wrongly.
The Mistakes to avoid and the things to implement on your website for well optimizing it for Search Engine Traffic
There can be numerous reasons why your website fails to do well despite writing good content and every detailed planning. Things look easy when planned but they are way more difficult when executed.
Things even get tougher because of the ever-growing competition, ranking calculations and fluctuations, and various other factors that affect the ranking.
➤ What things to consider before launching your site
As far as engagement is considered, the thing is that the keywords we use to get optimum engagement do not go as expected because the relevancy of keywords is different for the different age groups.
You might have done the best from your end to make your website a success yet it fails to go as per your expectations as you might have missed the vital factors or went wrong on certain aspects.
Top 5 Reasons Your Website is Not Ranking Well in Major Search Engines: Tips for Beginners
Let us see some of the ways in which we can make it happen:
1- Be Aware of The Tough Competition
Often the highly competitive keywords are used by the companies for their website but they tend to forget that already there are leaders that are leading on search engines with those keywords. Therefore, you will require a huge SEO budget to compete. One obvious reason that leads to the failure of the website is the failure to match with the competition. You need to be creative think out of the box. be aware of the competition for the target keywords you use.
In order to rank top and appear on the first page, your website needs to be stronger. Do not ignore the fact that the first page is moreover dominated by the popular established website.
Before you create content and links for the website and select keywords, do watch out for the existing competition for the target keywords.
2- On-Page Optimization
You might be having strong backlinks and relevant content but still, you are not showing up anywhere in the rankings. Ever gave it thought why is that happening.
Well, the reason could be poor on-page optimization which means your page is not properly optimized for organic search. Page Titles, keywords, etc play an important role here. Title tags must be effective, on-page SEO structure must be right.
There are various other tactics that could help like creating an XML sitemap for the website so that no duplicate content issues arise and Google is able to find your site and index all its pages. Do not forget to add meta descriptions. There are tools like Yoast SEO for WordPress and others to help you start with on-page optimization.
3- Content Relevancy
Google shows up a good ranking as a reward for that website that is helpful with its content in the form of results for the users and has relevant content.
It is designed in this manner. Short and simple content will not be good enough for Google to show it up as the relevant result for the target keywords because the content which is not unique and is quite thin in nature does not prove to be of much value for the users. Therefore, it does not show up.
4- Links Do Matter
Targeting keywords that are simple and have less amount of competition with good on-page optimization, get a good ranking comparatively.
To make it to the first page, you need to create good content targeting your niche with great links. Chances for you to appear in the list of top five results will be more.
And remember more links adds value. So more the links (but pertinent), more the views.
5- Unethical Link Building
Stuff like paid links, hacked links, spam links, etc is not successful in cheating with Google. Google knows it all. It is aware of all the bad link practices, black hat SEO practices.
If your website is great with content and links and the rest of everything as well but does not rank for its keywords anymore, then probably it could be due to manual or algorithmic penalty.
Actions are taken against unethical link building. Make sure you are not into such activities so that the Google webspam team does not take any action against your website.
If you want to check if any such action is been taken for your website, you can check by clicking ‘search traffic’ and then opening the ‘manual actions’ tab.
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